The UK based Qibla Cola Company Ltd., has signed an agreement with Mighty Beverages Ltd of Pakistan, a member of Allied Fort (Group). Mighty Beverages (Pvt) Ltd., has won the contract to exclusively bottle and distribute products of the Qibla Cola Company in Pakistan.

Mohammed Haider, Chief Executive Officer of Qibla Cola and Mohammed Iqbal, International Public Relations Director of Mighty Beverages signed the agreement at the head office of Qibla Cola in the UK recently. Distribution of the products will begin in Pakistan in the near future.

Derby based, Mohammed Haider said, 'The appeal for ethical products such as Qibla Cola is gaining global momentum. Consumers love the taste of Qibla Cola whilst knowing that their money will contribute to worthy causes.'

'We have chosen the name ‘Qibla’ as it means ‘direction’ which reflects the philosophy of the company - taking consumers in a new direction. The Qibla brand offers a real alternative for people concerned by the practices of many unethical multinationals that support unjust causes and practices. People from all sectors of society in Pakistan are questioning the role these brands play in their society and across the globe.'

Ian Bristow, Managing Director of Mighty Beverages commented, 'Qibla Cola has tremendous potential in Pakistan; consumers have been calling out for a true ethical alternative in this market for some time. I believe that Qibla Cola will fill this vacuum.' Ian is a former Sales Director of Hornby Hobbies Plc and the former Managing Director of Berwick Toys Ltd.

The Qibla Cola Company gives 10% of all profits made to good causes. The company will focus its donations to charities working in health, education and medical research that work locally in a variety of places across the globe.

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