The UK based Qibla Cola Company Ltd., is today launching its new Qibla Mango drink at the BBC Good Food Show 2003, the largest food and drink show in Britain. The five day extravaganza is taking place at The NEC, Birmingham. Directors from the board of Qibla Cola are representing the company at their stand throughout the event.

Qibla Mango is being launched today in 500ml and 2litre bottle sizes. The soft drink carries the strap line ‘believe your taste’, intended to provoke thinking in consumers as to the extent that the glitzy multi-million dollar marketing campaigns have affected their purchasing habits instead of their taste.

Derby based, Chief Business Development Officer of the company, Mohammed Haider said, "In a world where choices are often made for us. We are asking consumers to think before they drink and to rise above the norm. Don’t believe the hype, believe your taste.”

The first time exhibitors will have their full range of products available at their stand for sampling and purchase throughout the duration of the show.

Products of the Qibla Cola Company are now available from retailers throughout the UK. The firm has also expanded distribution into Canada, the Netherlands and Norway with more countries to follow soon. The company gives 10% of all profits made to world causes. Qibla Cola has paired up with charities working in health, education and medical research that work in a variety of places across the globe.

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