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| 11th November 2003 | |
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The UK based Qibla Cola Company Ltd., (www.qibla-cola.com) which was founded by Derby based businesswoman, Zahida Parveen, has entered the Norwegian market this week with its Qibla Cola regular products with the strap line “Liberate Your Taste”. Derby based, Chief Business Development Officer of the company, Mohammed Haider said, “The Qibla brand aims to provide people of conscience with an alternative brand of this popular soft drink.” “The appeal for Qibla Cola is gaining global momentum. Consumers appreciate the way Qibla Cola tastes and looks whilst knowing that their money will contribute to worthy causes.” “The Qibla brand offers a real alternative for people concerned by the practices of the major multinationals that support unjust causes. People are increasingly questioning the role these brands play in societies across the globe." The company gives 10% of all profits made to world causes. Qibla Cola has paired up with charities working in health, education and medical research that work in a variety of places across the globe. Notes to Editors: 1. The term ‘Qibla’ is a transliterated word from Arabic that means ‘direction’ and is pronounced in English as ‘Kibla’.
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For further information contact: Tariq Ali
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